Best Tools for Generative AI Optimization and LLM Visibility Tracking 2025

The best tools for tracking AI search visibility include Profound for enterprise needs, Otterly.AI for growing businesses, Peec for mid-market teams, and Semrush for hybrid SEO+AI workflows.

AI visibility tracking has become essential as over 40% of searches now generate AI-powered responses. These tools monitor brand mentions, citation frequency, sentiment analysis, and competitive positioning across ChatGPT, Perplexity, Claude, Google AI Overviews, and Gemini. Ultimately helping you with your GEO efforts.

Selecting the right platform requires matching capabilities to business requirements. Enterprise organizations need advanced analytics and custom reporting. Small teams prioritize affordability and ease of use. SEO professionals benefit from hybrid tools consolidating traditional and AI search monitoring.

The tools reviewed here represent the current market leaders based on feature depth, platform coverage, pricing transparency, user reviews, and demonstrated effectiveness. Each serves distinct use cases and budget ranges, ensuring options exist for every business size and technical sophistication level.

Quick Comparison: Top GEO Tracking Tools

Profound: Enterprise-Level AI Search Intelligence

Profound delivers enterprise-grade AI visibility tracking with advanced ranking analytics, conversation exploration, agent analytics, and shopping visibility monitoring designed for large-scale organizations.

Profound operates as an enterprise-level AI search visibility platform with advanced ranking analytics, tracking how AI tools like ChatGPT, Google Gemini, Bing Chat, and Microsoft Copilot mention and rank content. 

Why Profound for Enterprise

Profound earned the enterprise position through its comprehensive feature set specifically addressing complex organizational requirements. The platform provides Answer Engine Insights tracking visibility patterns across markets, Conversation Explorer delivering industry-specific intelligence, Agent Analytics revealing how AI systems perceive content, and Shopping Visibility showing product placement in AI recommendations.

Enterprise teams require sophisticated reporting, API access, and multi-brand tracking capabilities. Profound delivers these requirements with best-in-class analytics designed for organizations managing multiple product lines, geographic markets, or brand portfolios.

The platform ensures compliance, security, and reliability meeting enterprise standards. Custom onboarding and team training accelerate adoption across large marketing departments. Rapid feature development keeps pace with evolving AI platforms.

Key Features

• Answer Engine Insights: Track AI visibility patterns across queries and markets

• Conversation Explorer: Industry-specific intelligence revealing competitor strategies

• Agent Analytics: Full visibility into AI content perception and ranking factors

• Shopping Visibility: Product placement tracking in ChatGPT shopping recommendations

• Custom Reporting: White-label reports and API access for data integration

• Competitive Intelligence: Advanced benchmarking across competitors and categories

Pricing & Target Audience

Profound uses custom enterprise pricing requiring consultation and demo. This approach allows tailoring packages to specific organizational requirements, platform coverage needs, and user counts.

Best for: Fortune 500 companies, large enterprises, organizations with multiple brands, businesses requiring sophisticated AI visibility intelligence, teams with dedicated analysts.

Limitations: Enterprise-level learning curve requires significant onboarding investment. Custom pricing lacks transparency. The platform may exceed the needs of smaller organizations.

Otterly.AI: Growing Business Solution with GEO Audit Capabilities

Otterly.AI operates as the leading solution for growing businesses and startups, trusted by over 5,000 SEO professionals, offering domain citation tracking, GEO audit capabilities, and transparent tiered pricing starting at just $29 monthly.

Otterly.AI turns traditional keywords into AI search prompts, analyzes how often brands appear in AI-generated responses, identifies which domains are cited, monitors sentiment, benchmarks against competitors, and sends real-time alerts on visibility shifts.

Why Otterly.AI for Growing Businesses

Otterly.AI captured the growing business position by balancing comprehensive features with highly accessible pricing and intuitive interfaces. The platform delivers enterprise-quality monitoring at startup-friendly prices without complexity or excessive costs.

The standout differentiator is built-in GEO audit tools providing technical on-site analysis. Most competitors offer only monitoring. Otterly.AI identifies technical optimization opportunities, analyzes content structure, and recommends specific improvements. This integrated approach accelerates results for businesses just entering AI search optimization.

The platform monitors AI answers via interface replicating real user experiences, ensuring accuracy. Prompt suggestion features enable proactive strategy development. Clean dashboards serve non-technical users effectively, making it perfect for small teams without dedicated analysts.

Transparent tiered pricing based on prompt counts provides clear cost projections. All plans include unlimited users, enabling full team access without per-seat charges—critical for growing companies managing costs carefully.

Key Features

• Multi-Platform Monitoring: ChatGPT, Google AI Overviews, AI Mode, Gemini, Copilot, Perplexity

• Domain Citation Tracking: Shows which URLs appear in AI responses

• Sentiment Analysis: Classifies mentions as positive/neutral/negative

• GEO Audit Tools: Technical on-site analysis with optimization recommendations

• Keyword-to-Prompt Conversion: Transforms traditional keywords into AI search queries

• Competitive Benchmarking: Share-of-voice insights and competitor tracking

• Real-Time Alerts: Notifications for visibility changes

Pricing & Target Audience

Otterly.AI offers transparent tiered pricing:

• Lite: $29/month (15 search prompts)

• Standard: $189/month (100 search prompts)

• Premium: $489/month (400 search prompts)

• 14-day free trial, unlimited users on all plans

Best for: Growing businesses, startups entering AI search, small marketing teams, SEO professionals transitioning to AI search, agencies managing multiple clients, companies prioritizing affordable monitoring with actionable recommendations.

Limitations: No topic tracking for enterprise customers. Pricing based on prompt numbers creates clear tiers but may require upgrading as monitoring needs expand. Initial setup requires prompt configuration effort.

Peec: Mid-Market Leader for Actionable Insights

Peec AI operates as a robust AI search analytics platform built for in-house marketing teams and mid-market businesses, providing actionable insights with user-friendly dashboards and excellent benchmarking capabilities.

Peec tracks key metrics like Brand Visibility, Sentiment Analysis, and Position Scoring, showing how often brands appear in AI-generated answers, the sentiment when mentioned, and prominence of features, revealing trends in metrics over time.

Why Peec for Mid-Market Teams

Peec earned the mid-market position by being considered a well-rounded solution that balances powerful functionality with ease of use and value for money. The platform provides a comprehensive view of how brands appear across multiple AI platforms with rich insights that don't require enterprise-level investment.

The platform excels at understanding brand performance in AI search, identifying source websites AI models reference when mentioning brands, and spotting key AI search competitors with side-by-side comparisons. This competitive intelligence proves invaluable for mid-market teams competing against larger enterprises.

Peec tracks and follows conversations where brands are mentioned, providing context around citations. The platform generates instant alerts when visibility changes, enabling rapid response to emerging opportunities or issues.

Clear cross-platform comparisons help teams understand performance differences across AI engines. The user-friendly dashboard design requires minimal training, allowing mid-market teams to start monitoring quickly without extensive onboarding.

Key Features

• Brand Visibility Tracking: Monitor how brands perform across AI search platforms

• Sentiment Analysis: Understand tone and context of brand mentions

• Position Scoring: Track prominence and ranking in AI responses

• Source Identification: See which websites AI models cite

• Competitor Analysis: Side-by-side performance comparisons

• Conversation Tracking: Follow discussions mentioning your brand

• Instant Alerts: Real-time notifications for visibility changes

• Trend Analysis: Historical data showing performance over time

Pricing & Target Audience

Peec offers straightforward pricing:

• Starter plan: €89/month

• Higher tiers available for expanded monitoring needs

Best for: Mid-sized businesses needing actionable insights, in-house marketing teams, agencies seeking comprehensive analytics, companies prioritizing ease of use with analytical depth, businesses wanting value-for-money positioning.

Limitations: Moderate learning curve for advanced features. Pricing in Euros may require currency conversion consideration for non-European businesses.

Semrush: Unified SEO and AI Search Tracking Platform

Semrush expanded its industry-leading SEO platform with comprehensive AI tracking capabilities including AI Overviews, AI Mode monitoring, and brand mention tracking across ChatGPT, SearchGPT, Gemini, and Perplexity.

Semrush's Position Tracking tool allows monitoring website visibility within AI Overviews, with AI Overview data appearing in Position Tracking, Organic Research, Domain Overview, Keyword Overview, Keyword Magic Tool, and Semrush Sensor.

Semrush introduced AI Optimization (AIO), the first enterprise solution helping businesses track, control, and optimize brand presence across AI-powered search platforms, now in closed beta.

Why Semrush for SEO Teams

Semrush captured the hybrid position by leveraging its established SEO authority while building sophisticated AI tracking capabilities. Teams already using Semrush for traditional SEO gain AI monitoring without tool switching or workflow disruption.

The integration approach provides significant advantages. AI Overview data appears throughout the platform including Position Tracking, Organic Research, Domain Overview, and Keyword Magic Tool. This ubiquitous integration means users encounter AI visibility data naturally during existing workflows.

The enterprise AI Optimization (AIO) solution represents Semrush's commitment to comprehensive AI search capabilities. While in closed beta, AIO demonstrates Semrush's long-term investment in this category.

Semrush's 15+ year history in SEO provides credibility and infrastructure maturity. Teams trust the platform's data accuracy, reporting capabilities, and ongoing development. Adding AI tracking to proven SEO workflows creates powerful synergies.

Key Features

• AI Overview Tracking: Visibility monitoring in Google AI Overviews across multiple tools

• AI Mode Monitoring: Position tracking in Google's new AI Mode

• Brand Mention Analysis: Tracking across ChatGPT, SearchGPT, Gemini, Perplexity

• Integrated Workflows: AI data throughout existing Semrush tools

• Semrush Sensor: AI Overview occurrence tracking and volatility

• Position Tracking: Traditional and AI search unified reporting

• AI Optimization (AIO): Enterprise solution for comprehensive AI presence management

Pricing & Target Audience

Semrush pricing reflects comprehensive platform capabilities:

• Plans start at $99/month for AI Search features with AI tracking

• Traditional SEO plan is an additional $139/month

• Free trial available with basic features

Best for: SEO teams expanding to AI search, agencies managing both SEO and GEO, enterprises wanting consolidated tools, experienced marketers comfortable with sophisticated platforms, organizations already using Semrush.

Limitations: High learning curve for full platform mastery. May represent overkill for teams needing only AI tracking without SEO features. Premium pricing for complete AI capabilities. AI features still evolving with some in closed beta.

How Should You Choose The Right Tool?

Choose tools based on budget constraints, feature requirements, team technical expertise, existing SEO tool investments, and whether you need dedicated GEO monitoring or hybrid SEO+AI capabilities.

Budget determines initial options. Teams with $300+ monthly budgets access enterprise platforms like Profound. Growing businesses and startups under $200 monthly should consider Otterly.AI. Mid-market organizations between $100-$300 monthly find optimal value in Peec.

Feature requirements vary by use case. E-commerce businesses need shopping visibility tracking favoring Profound. Content publishers prioritize citation tracking and sentiment analysis. B2B SaaS companies focus on competitive benchmarking and brand mention frequency.

Existing tool investments matter significantly. Teams already using Semrush for SEO should leverage integrated AI tracking rather than adding separate tools.

Decision framework:

Choose Profound when:

• Budget exceeds $500 monthly

• Managing multiple brands or markets

• Requiring advanced analytics and shopping visibility

• Need custom reporting and API access

• Team includes dedicated analysts

Choose Otterly.AI when:

• Budget ranges $29-$500 monthly

• Growing business or startup

• Need GEO audit capabilities

• Small to medium teams

• Prioritizing transparent pricing

• Want comprehensive monitoring with technical recommendations

Choose Peec when:

• Budget around €89-€300 monthly

• Mid-market business

• In-house marketing team

• Need actionable insights and benchmarking

• Prioritize ease of use with analytical depth

• Want comprehensive competitor analysis

Choose Semrush when:

• Already using Semrush for SEO

• Managing both traditional and AI search

• Experienced with sophisticated platforms

• Want unified workflows

• Need comprehensive SEO + AI toolset

What Features Matter Most Across All Tools?

Essential features include multi-platform monitoring across major AI engines, sentiment analysis, competitive benchmarking, citation tracking, real-time alerts, and historical trend data regardless of tool tier.

Multi-platform coverage ensures comprehensive visibility tracking. AI systems differ in source preferences and citation patterns. Monitoring only ChatGPT misses Perplexity and Claude visibility entirely.

Sentiment analysis reveals how AI systems characterize brands. Positive sentiment increases user trust. Negative sentiment requires immediate content corrections. Neutral sentiment suggests opportunities for stronger brand positioning.

Citation tracking shows which URLs AI systems reference. This intelligence guides content optimization priorities. High-performing content receives expansion and updating. Low-performing content requires restructuring or replacement.

Critical feature checklist:

1. Platform Coverage: Minimum ChatGPT, Perplexity, Claude, Google AI Overviews

2. Sentiment Analysis: Positive/neutral/negative classification

3. Competitive Benchmarking: Share of voice comparison against competitors

4. Citation Tracking: URL-level reference monitoring

5. Alert Systems: Real-time notifications for visibility changes

6. Historical Data: Trend analysis over weeks and months

7. Prompt Management: Custom query tracking capabilities

8. Reporting: Exportable data and visual dashboards